CONTENTS
Unit 1
Part A The Other You
Part B 1 . My Father, Mr. Lincoln and Me
B . Father and His Other Selves
Part C Writing Effective Business Letters
Unit 2
Part A Introduction to Popular Psychology
Part B 1 . Chemicals and Food
1 . Is It Wise for Us to Contact Advanced
Civilizations
Part C Letters
Unit 3
Part A Cure Yourself of Unhappiness
Part B The Art of Turning Failure into Success
Part C Business Letters
Unit 4
Part A How Japan Does It-And Can We Do It
Too?
Part B The Key to Management
Part C Formal Invitations and Responses
Unit 5
Part A The New Immorality
Part B 1 . A Moral for Any Age
B . What Successful People Have in
Common
Part C Informal Invitation
Unit 6
Part A The Uses of the Past
Part B 1 . The Nature, Object and Purpose of
History
1 . He Helped the World to Understand
China
Part C Writing Notices, Posters and Advertisements
Unit 7
Part A Firm Friends of Ours
Part B 1 . Traveller's Tales
1 . Cultural Adjustment
Part C How to Write a Resume
Unit 8
Part A Teacher And Student
Part B 1 . Towards a Definition of Culture
1 . Discipline Is a Great Teacher
Part C Writing Telegrams and Telexes
Unit 9
Part A Salt
Part B 1 . The Value of Time
B . How to Grow Old
Part C Writing Instructions
Unit 10
Part A Nine Years for A And B
Part B 1 . You Can't Get Ahead Today Unless You
Read
II . Why You Should Read to Your Kids
Part C ABusiness Contract