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名称 管理学专业英语教程. 第一册
索引号 H31/200114/1
分类号 H31/200114
H31(英语)
H3(常用外国语)
H(语言、文字)
作者 邱东林、华宏鸣、
出版社 北京 : 中国人民大学出版社, 1999
ISBN 7-300-03054-8
页数 220页 ; 26cm
价格 CNY16.00
标签
简介
注解 高等学校文科教材 大学专业英语系列教材 并列题名:A course in management-based English
书籍目录

Contents
Unit One
Text: 4th Generation Management
Auxiliary Text (1):The First Three Generations
Auxiliary Text (2) :.A Behavioral Approach
Unit Two
Text: Managers and Management
Auxiliary Text (1): Management Functions and Roles
Auxiliary Text (2) :The Universal of Manager's Job
Unit Three
Text: The Methodology of Systems Analysis
Auxiliary Text (1) :A Framework for System Analysis
Auxiliary Text (2) :Problem Formulation
Unit Four
Text: The Sources of Invention and Innovation
Auxiliary Text (1) :The Importance of Technological Change
Auxiliary Text (2) :.The Historical Evidence
Unit Five
Text: Information Systems
Auxiliary Text (1) :The Central Tracing Agency of the Intemational Committee of the Red
Cross
Auxiliary Text (2) :A Specific Example
Unit Six
Text:Applications of Expert Systems to Services
Auxiliary Text (1) :An Expert System Application for Decision Support in Law Enforcement
Auxiliary Text (2) :Global Qffice: A New Spin-Off of Technology
Unit Seven
Text: Project Evaluation:Benefit-Cost Analysis
Auxiliary Text (1) :Applying the Fundamental Rule (1)
Auxiliary Text (2) :Applying the Fundamental Rule (2)
Unit Eight
Text: Operation Management
Auxiliary Text (1) :Trends in Operation Management
Auxiliary Text (2): Operations Management and the Organization
Unit Nine
Text: Building the Horizontal Dimension of Organizations
Auxiliary Text (1): Building the Vertical Dimension of Organizations (1)
Auxiliary Text (2) Building the Vertical Dimension of Organizations (2)
Unit Ten
Text: People Prefer to Do Business with Organizations That Communicate Well
Auxiliary Text (1) :Some Troublesome Misconceptions about Managerial Communication (1)
Auxiliary Text (2):Some Troublesome Misconceptions about Managerial Communication (2)
Appendix 1 Key to Exercises
Appendix n Text Translations
Appendix III Glossary