| 名称 | Readings in international business : a decision approach | |
| 索引号 | F74/E996 | |
| 分类号 | F74 F74(国际贸易) F7(贸易经济) F(经济) |
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| 作者 | ||
| 出版社 | Cambridge, Mass. : MIT Press, c1993. | |
| ISBN | ||
| 页数 | vii, 521 p. : ill. ; 23 cm. | |
| 价格 | ||
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| 简介 | ||
| 注解 | The process of transnationalization in the 1980's / United Nations Center on Transnational Corporations. Changing patterns of international competition / Michael E. Porter. Foreign direct investment / J. SáУl Lizondo. How to take your company to the global market / George S. Yip, Pierre M. Loewe, and Michael Y. Yoshino. Global strategy : an organizing framework / Sumantra Ghoshal. Making American manufacturing competitive / Elwood S. Buffa. Designing global strategies : profiting from operational flexibility / Bruce Kogut. Evolution of global marketing strategy : scale, scope and synergy / Susan P. Douglas and C. Samuel Craig. The globalization of markets / Theodore Levitt. Customizing global marketing / John A. Quelch and Edward J. Hoff. The debt denomination decision / Robert Z. Aliber. Volatile exchange rates can put operations at risk / Donald R. Lessard and John B. Lightstone. International capital budgeting / Alan C. Shapiro. Taxing international income : an analysis of the U.S. system and its economic premises / Hugh J. Ault and David F. Bradford. International transfer pricing / Suk Hi Kim. Accounting considerations in international finance / Clyde P. Stickney. Political risk analysis and direct foreign investment : some problems of definition and measurement / S. Prakash Sethi and K.A.N. Luther. Managing government intervention : a strategy for defending the subsidiary / Thomas A. Poynter. Foreign ownership : when hosts change the rules / Dennis J. Encarnation and Susan Vachani. | |










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