大拱桥--暨南大学学生门户 » 图书馆 » 心理过程与心理状态 » Measuring psychological responses to media messages
名称 Measuring psychological responses to media messages
索引号 B842/E996
分类号 B842
B842(心理过程与心理状态)
B84(心理学)
B(哲学、宗教)
作者
出版社 Hillsdale, N.J. : L. Erlbaum Associates, 1994.
ISBN
页数 x, 244 p. : ill. ; 24 cm.
价格
标签
简介
注解 Includes bibliographical references and indexes. Think-aloud and thought-list procedures in investigating mental processes / Michael A. Shapiro -- Continuous response measurement (CRM) / Frank Biocca, Prabu David, and Mark West -- Using eyes on screen as a measure of attention to television / Esther Thorson -- Secondary reaction-time measures / Michael D. Basil -- What can the heart tell us about thinking? / Annie Lang -- Electrodermal measurement / Robert Hopkins and James E. Fletcher -- Signal detection measures of recognition memory / Michael A. Shapiro -- The time needed to answer : measurement of memory response latency / Glen T. Cameron and David A. Frieske -- Designing experiments that assess psychological responses to media messages / Bryon Reeves and Seth Geiger -- Detection and modeling of time-sequenced processes / James H. Watt -- Measuring children's cognitive processing of television / Elizabeth Pugzles Lorch -- Comments on setting up a laboratory / Annie Lang.