| 名称 | Contemporary advertising | |
| 索引号 | F713.8/E9914.5 | |
| 分类号 | F713.8 F713.8(广告) F713(商品流通与市场) F71(国内贸易经济) F7(贸易经济) F(经济) |
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| 作者 | ||
| 出版社 | Burr Ridge, Ill. : Irwin, c1994. | |
| ISBN | ||
| 页数 | xxx, 573, [81] p. : ill. (some col.) ; 29 cm. | |
| 价格 | ||
| 标签 | ||
| 简介 | ||
| 注解 | Bov́Еe's name appears first on previous editions. Includes bibliographical references and indexes. | |
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