| 名称 | Effective marketing : a skills and activity-based approach | |
| 索引号 | F713.5/E993 | |
| 分类号 | F713.5 F713.5(市场) F713(商品流通与市场) F71(国内贸易经济) F7(贸易经济) F(经济) |
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| 作者 | ||
| 出版社 | Oxford, England ; Cambridge, Mass. : Blackwell, 1994. | |
| ISBN | ||
| 页数 | xxxiii, 228 p. : ill. ; 25 cm. | |
| 价格 | ||
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| 简介 | ||
| 注解 | Includes bibliographical references (p. 214-219) and index. | |
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