| 名称 | Marketing for keeps : building your business by retaining your customers | |
| 索引号 | F713.5/E9918 | |
| 分类号 | F713.5 F713.5(市场) F713(商品流通与市场) F71(国内贸易经济) F7(贸易经济) F(经济) |
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| 作者 | ||
| 出版社 | New York : Wiley, c1993. | |
| ISBN | ||
| 页数 | xii, 244 p. : ill. ; 25 cm. | |
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| 简介 | ||
| 注解 | Includes bibliographical references (p. 227-239) and index. | |
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