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名称 Introduction to advertising and promotion : an integrated marketing communications perspective
索引号 F713.8/E20036.3
分类号 F713.8
F713.8(广告)
F713(商品流通与市场)
F71(国内贸易经济)
F7(贸易经济)
F(经济)
作者 Belch、 George E. (George Eugene)、Belch、 Michael A.、Belch、 George E. (George Eugene). Introduction to advertising & promotion.、
出版社 Boston : Irwin, c1995.
ISBN
页数 xxii, 762 p. : ill. (som col.), col. maps ; 29 cm.
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简介
注解 Rev. ed. of: Introduction to advertising & promotion. 2nd ed. c1993. 附註 Includes bibliographical references (p. 721-738) and indexes.