| 名称 | The art of writing advertising | |
| 索引号 | J524.3/E20042 | |
| 分类号 | J524.3 J524.3(广告) J524(工商工艺美术) J52(中国工艺美术) J5(工艺美术) J(艺术) |
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| 作者 | ||
| 出版社 | New York : McGraw-Hill, c2003. | |
| ISBN | ||
| 页数 | 125 p. : ill., ports. ; 23 cm. | |
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| 简介 | ||
| 注解 | Originally published: Lincolnwood, Ill. : NTC Business Books, 1965. 內容 William Bernbach -- Leo Burnett -- George Gribbin -- David Ogilvy -- Rosser Reeves. | |
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