| 名称 | Truth, lies, and advertising : the art of account planning | |
| 索引号 | F713.8/E20062 | |
| 分类号 | F713.8 F713.8(广告) F713(商品流通与市场) F71(国内贸易经济) F7(贸易经济) F(经济) |
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| 作者 | Steel、 Jon.、 | |
| 出版社 | New York : Wiley, c1998. | |
| ISBN | ||
| 页数 | xix, 298 p. : ill. ; 24 cm. | |
| 价格 | ||
| 标签 | ||
| 简介 | ||
| 注解 | "An Adweek book." 附註 Includes bibliographical references (p. 277-279) and index. | |
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