大拱桥--暨南大学学生门户 » 图书馆 » 商业心理学、市场心理学 » Why customers do what they do : who they are, why they buy, and how you can anticipate their every move
名称 Why customers do what they do : who they are, why they buy, and how you can anticipate their every move
索引号 F713.55/E20062
分类号 F713.55
F713.55(商业心理学、市场心理学)
F713.5(市场)
F713(商品流通与市场)
F71(国内贸易经济)
F7(贸易经济)
F(经济)
作者 Cohen、 Marshal.、
出版社 New York : McGraw-Hill, c2006.
ISBN
页数 vii, 184 p. : ill. ; 24 cm.
价格
标签
简介
注解 Includes index. 內容 Connecting with a moving target -- Do you BOGO? -- We finally got a piece of the pie -- Formulating your value equation -- The thinning middle -- The supersizing of America -- Did you just call me ma'am? -- The five E's of marketing -- Marketing strategies for the future -- An action plan for fulfilling customer.