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名称 Social communication in advertising : consumption in the mediated marketplace
索引号 F713.8/E20073.3
分类号 F713.8
F713.8(广告)
F713(商品流通与市场)
F71(国内贸易经济)
F7(贸易经济)
F(经济)
作者
出版社 New York ; London : Routledge, 2005.
ISBN
页数 x, 683 p. : ill. ; 23 cm.
价格
标签
简介
注解 Previous edition entered under William Leiss as author. 附註 Includes bibliographical references (p. 637-659) and index. 內容 Introduction -- From traditional to industrial society -- Advertising in the transition from industrial to consumer society -- Advertising and the development of communications media -- Advertising and the development of agencies -- The structure of advertisements -- Goods as communicators and satisfiers -- Consumer cultures and mediated markets -- Late modern consumer society -- Media in the mediated marketplace -- Full service agencies: globalization and unbundling -- Structure and agency: tensions at play in advertising design -- The mobilization of the yuppies and generation X -- Negotiated messaging for generation X -- Mobilizing the culturati -- The fifth frame -- Issues in social policy.