| 名称 | Integrated marketing communications : a systems approach | |
| 索引号 | F713.50/E992 | |
| 分类号 | F713.50 F713.50(市场学) F713.5(市场) F713(商品流通与市场) F71(国内贸易经济) F7(贸易经济) F(经济) |
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| 作者 | Sirgy、 M. Joseph.、 | |
| 出版社 | Beijing : Tsinghua University Press, c1998. | |
| ISBN | ||
| 页数 | xix, 312 p. : ill. ; 24 cm. | |
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| 简介 | ||
| 注解 | Original edition published by Prentice Hall Inc. 附註 Includes bibliographical references and index. | |
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