| 名称 | The marketing paradigm : a guide for general managers | |
| 索引号 | F713.5/E9928 | |
| 分类号 | F713.5 F713.5(市场) F713(商品流通与市场) F71(国内贸易经济) F7(贸易经济) F(经济) |
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| 作者 | Messinger、 Paul R.、 | |
| 出版社 | Dalian Dongbei University of Finance & Economics Press 1998 | |
| ISBN | ||
| 页数 | xi, 237 p. : ill. ; 26 cm. | |
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| 简介 | ||
| 注解 | 1995 by South-Western College Pub.Authorized edition for sale in P.R.China only. 附註 Includes bibliographical references and index. | |
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