| 名称 | Marketing management : a strategic approach with a global orientation | |
| 索引号 | F713.5/E9938.3 | |
| 分类号 | F713.5 F713.5(市场) F713(商品流通与市场) F71(国内贸易经济) F7(贸易经济) F(经济) |
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| 作者 | Boyd、 Harper W.、Walker、 Orville C.、LarŕЕch́Е、 Jean-Claude.、 | |
| 出版社 | Dalian Dongbei Uni.of Finance & Economics press c1998 | |
| ISBN | ||
| 页数 | xxii, 547 p. : ill. ; 26 cm. | |
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| 简介 | ||
| 注解 | Copyright 1998 by The McGraw-Hill Co.,Inc.All rights reserved,for sale in the P.R.China only. 附註 Includes bibliographical references and indexes. | |
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