| 名称 | International advertising : communicating across cultures | |
| 索引号 | F740.2/E993 | |
| 分类号 | F740.2 F740.2(世界市场) F740(国际贸易理论与方法) F74(国际贸易) F7(贸易经济) F(经济) |
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| 作者 | Mueller、 Barbara、 1958-、 | |
| 出版社 | Dalian Dongbei Uni.of Finance & Economics Press c1998 | |
| ISBN | ||
| 页数 | xi, 340 p. : ill., map ; 24 cm. | |
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| 简介 | ||
| 注解 | Copyright1996 by Wadsworth Pub. Co.,All rights reserved,for sale in the P.R.China only. 附註 Includes bibliographical references and index. | |
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