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名称 The power of two : how companies of all sizes can build alliance networks that generate business opportunities
索引号 F276.4/E20011
分类号 F276.4
F276.4(联合企业经济)
F276(各种企业经济)
F27(企业经济)
F2(经济计划与管理)
F(经济)
作者 Conlon、 John K.、 1952-、Giovagnoli、 Melissa.、
出版社 San Francisco : Jossey-Bass, c1998.
ISBN
页数 xii, 193 p. : ill. ; 24 cm.
价格
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简介
注解 Includes index. 內容 The magic number -- The advantages of joining the power of two -- An overview of the alliance process -- Leveraged networks -- The alliance champion -- Alliance analysis -- Cocreating business opportunities -- Rules of engagement -- Trust -- Cultural criteria -- The future of alliances.