大拱桥--暨南大学学生门户 » 图书馆 » 市场学 » Customer knowledge management : people, processes, and technology
名称 Customer knowledge management : people, processes, and technology
索引号 F713.50/E20101
分类号 F713.50
F713.50(市场学)
F713.5(市场)
F713(商品流通与市场)
F71(国内贸易经济)
F7(贸易经济)
F(经济)
作者 Al-Shammari、 Minwir、 1962-、
出版社 Hershey, PA : Information Science Reference, c2009.
ISBN
页数 xxiv, 360 p. : ill. ; 27 cm.
价格
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简介
注解 "Premier reference source"--Cover. 附註 Includes bibliographical references and index. 摘要 "This book introduces an integrated approach to analyzing and building customer knowledge management (CKM) synergy from distinctive core advantages found in key organizational elements"--Provided by publisher.