市场调研  (0)

市场调研 课程中文简介
一、教学目标：本课程主要介绍市场研究的基本理论，旨在使学生具备以专业基础课程为工具提高专业素质、工作能力，对市场研究方法论有系统的了解，并能够准确地使用相应的理论开展工作。二、教学要求：通过《市场研究》这门课程的学习，学生要比较系统的了解市场研究的基本理论，掌握市场研究的基本方法，同时，结合各自的实际，边学习，边操作，用理论指导实践、通过实践检验和更好的学习、掌握理论，取得较好的学习价值和学习效益。三、教学内容：第一章市场调查概论（6学时）第二章市场调查在中国（2学时）第三章市场调研方案的设计（4学时）第四章 问卷设计（4学时）第五章 抽样设计（4学时）第六章市场调研方法（4学时）第七章 描述性统计分析（4学时）第八章 概率与概率分布（4学时）（4学时）
Course Description
Teaching Objectives :the basic theory of market research are introduced in this course , designed to make students with basic professional courses as a tool to enhance their professional qualities and the work ability, to understand systematically the methodology of market research, and be able to apply the relevant theories to work. Teaching requirements :Through the study of 《market research》 course , students are able to understand the basic theory of market research, to master the basic methods of market research, to guide practice applying the theory combining their own practices, and to master theories by practice tests and better learning, so as to make the better learning value and learning result.Teaching Contents：Chapter 1Introduction to market research（6Hrs.）

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