广告批判与赏析  (0)

广告批判与赏析 课程中文简介
《广告批判与赏析》一课通过国内外影视、平面广告作品为具体案例，对广告作品加以分析评价，采取互动式教学模式，提高学生的鉴赏能力，特别是对广告作品的赏析能力。通过本课程的学习，使学生了解广告传播的基本理论，掌握广告鉴赏的一般方法，掌握影视和平面广告评论的基本写作要求和写作技巧，并通过对中外优秀广告作品的欣赏和批判，提升大学生的鉴赏能力，能够批判的认识广告和广告传播的行为，最终提高学生的人文素质。
Course Description
In the course, domestic and oversea ad.movies, billboard ad. works are shown and taken as examples. The advertisements are analyzed and appreciated in an interactive way. Therefore, the students are more appreciative of the advertisements. The students can learn the basic theories of advertisement communications, how to appreciate an adversiement and the fundamental requirement and skills of writing advertisement reviews. In a word, this course will teach the students how to critically treat the advertisements and its communications, which helps to advance their humanistic quality.

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