跨文化商务沟通  (0)

跨文化商务沟通 课程中文简介
教学目标:《跨文化商务沟通》教学目标是使学生了解文化与语言的关系；理解国际商务交际语境中的文化差异和不同的文化价值观念；形成跨文化言语交际能力和非言语交际能力；掌握国际商务写作格式和惯例；掌握国际商务交际礼仪知识；掌握跨文化商务谈判技巧；了解跨文化商务道德规范；具备较高的跨文化商务沟通能力。同时增强其自主学习能力，提高综合文化素养，以适应我国社会发展和国际交流的需要。教学要求:1、理解沟通和跨文化商务沟通概念。2、认识跨文化商务沟通中的障碍。3、具有解决跨文化商务沟通实际问题的能力。 教学内容:module 1: intercultural communication competenceunit 1: introductionunit 2: intercultural communication competence unit 3: intercultural communication barriers essential skills unit 4: media session – the world is flatmodule 2: synthetic cultures – getting to know world business culturesunit 5: synthetic cultures unit 6: synthetic cultures (continued)unit 7: intercultural communication styles unit 8: media session – intercultural businessmodule 3: case studies – business themesunit 9: initial contact unit 10: hospitality unit 11: time perception unit 12: media session– intercultural business unit 13: intercultural decision making unit 14: intercultural contact dealing unit 15: final project preparation unit 16: media session – using the internet
Course Description
Teaching ObjectivesThis course is a knowledge-based subject with additional tips for communication skills and regular practice on useful expressions in business. As the title suggests, this course has strong focus on cultural differences. The study of this course concerns how professionals from different cultures do things differently while performing a certain business function (which will be discussed as themes of the course) and how people can avoid or solve the intercultural conflict caused by such a difference.This course aims to explore issues in cross-cultural differences, conflict and resolution in the multicultural business context.Through a case study approach and communicative activities, this course leads students to think critically, solve problems effectively, develop their overall communication skills and eventually enhance their intercultural communicative competence.Teaching Requirements1. Understand the conception of communication and intercultural business communication.2. Understand the major practical issues of intercultural business communication 3. Acquire an intermediate level of competence in managing and resolving problems and issues with business counterparts from other cultures；Teaching ContentsModule 1: Intercultural Communication CompetenceUnit 1: IntroductionUnit 2: Intercultural Communication Competence Unit 3: Intercultural Communication Barriers Essential Skills Unit 4: Media Session – The World Is FlatModule 2: Synthetic Cultures – Getting to Know World Business CulturesUnit 5: Synthetic Cultures Unit 6: Synthetic Cultures (continued)Unit 7: Intercultural Communication Styles Unit 8: Media Session – Intercultural BusinessModule 3: Case Studies – Business ThemesUnit 9: Initial Contact Unit 10: Hospitality Unit 11: Time Perception Unit 12: Media Session– Intercultural Business Unit 13: Intercultural Decision Making Unit 14: Intercultural Contact Dealing Unit 15: Final Project Preparation Unit 16: Media Session – Using the Internet

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