大拱桥--暨南大学学生门户 » 图书馆 » 搜索包含 marketing 的图书(共846本)

Competition in Marketing [electronic resource] : Two Essays on the Impact of Information on Managerial Decisions and on Spatial Product Differentiation

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作者：Magin、 Vera.、SpringerLink (Online service)、
出版社：Wiesbaden : DUV, 2006.

A Theory of Marketing [electronic resource] : Outline of a Social Systems Perspective

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作者：L眉dicke、 Marius K.、SpringerLink (Online service)、
出版社：Wiesbaden : DUV, 2006.

Indian Life and Health Insurance Industry [electronic resource] : A Marketing Approach

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作者：Dewan、 Novi.、SpringerLink (Online service)、
出版社：Wiesbaden : Gabler, 2008.

The Impact of Culture on Relationship Marketing in International Services [electronic resource] : A Target Group-Specific Analysis in the Context of Banking Services

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作者：Schumann、 Jan H.、SpringerLink (Online service)、
出版社：Wiesbaden : Gabler, 2009.

Statistical Noise or Valuable Information [electronic resource] : The Role of Extreme Cases in Marketing Research

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作者：Pirker、 Clemens.、SpringerLink (Online service)、
出版社：Wiesbaden : Gabler, 2009.

The Effects of Cause-Related Marketing on Customers' Attitudes and Buying Behavior [electronic resource]

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作者：Steckstor、 Denise.、SpringerLink (Online service)、
出版社：Wiesbaden : Gabler Verlag, 2012.

Diversity in European Marketing [electronic resource] : Text and Cases

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作者：Rudolph、 Thomas.、Schlegelmilch、 Bodo B.、Bauer、 Andr谩s.、Franch、 Josep.、Meise、 Jan Niklas.、SpringerLink (Online service)、
出版社：Wiesbaden : Gabler Verlag, 2012.

Contingency Factors of Marketing-Mix Standardization [electronic resource] : German Consumer Goods Companies in Central and Eastern Europe

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作者：Codita、 Roxana.、SpringerLink (Online service)、
出版社：Wiesbaden : Gabler, 2011.

Quantitative Marketing and Marketing Management [electronic resource] : Marketing Models and Methods in Theory and Practice

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作者：Diamantopoulos、 Adamantios.、Fritz、 Wolfgang.、Hildebrandt、 Lutz.、SpringerLink (Online service)、
出版社：Wiesbaden : Gabler Verlag : Imprint: Gabler Verlag, 2012.

Marketing Intelligent Systems Using Soft Computing [electronic resource] : Managerial and Research Applications

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作者：Casillas、 Jorge.、Mart铆nez-L贸pez、 Francisco J.、SpringerLink (Online service)、
出版社：Berlin, Heidelberg : Springer Berlin Heidelberg, 2010.

The Silver Market Phenomenon [electronic resource] : Marketing and Innovation in the Aging Society

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作者：Kohlbacher、 Florian.、Herstatt、 Cornelius.、SpringerLink (Online service)、
出版社：Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2011.

Social Media Marketing [electronic resource] : Game Theory and the Emergence of Collaboration

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作者：Anderson、 Eric.、SpringerLink (Online service)、
出版社：Berlin, Heidelberg : Springer Berlin Heidelberg, 2010.

The Relationship Marketer [electronic resource] : Rethinking Strategic Relationship Marketing

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作者：Hougaard、 S酶ren.、Bjerre、 Mogens.、SpringerLink (Online service)、
出版社：Berlin, Heidelberg : Springer Berlin Heidelberg, 2009.

The Seven Principles of WOM and Buzz Marketing [electronic resource] : Crossing the Tipping Point

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作者：Mourdoukoutas、 Panos.、Siomkos、 George J.、SpringerLink (Online service)、
出版社：Berlin, Heidelberg : Springer Berlin Heidelberg, 2010.

Advances in Data Mining. Medical Applications, E-Commerce, Marketing, and Theoretical Aspects [electronic resource] : 8th Industrial Conference, ICDM 2008 Leipzig, Germany, July 16-18, 2008 Proceedings

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作者：Perner、 Petra.、SpringerLink (Online service)、
出版社：Berlin, Heidelberg : Springer Berlin Heidelberg, 2008.

International Direct Marketing [electronic resource] : Principles, Best Practices, Marketing Facts

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作者：Krafft、 Manfred.、Hesse、 J眉rgen.、H枚fling、 J眉rgen.、Peters、 Kay.、Rinas、 Diane.、SpringerLink (Online service)、
出版社：Berlin, Heidelberg : Springer Berlin Heidelberg, 2007.