大拱桥--暨南大学学生门户 » 图书馆 » 搜索包含 advertising 的图书(共215本)

Diverse approaches to the analysis of advertising language = 广告英语的多维度分析

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索取号：H315/E20093
作者：
出版社：北京 : 对外经济贸易大学出版社, 2007.

Essentials of contemporary advertising / William F. Arens, David H. Schaefer = 当代广告学精要

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索取号：F713.8/E20071-2
作者：Arens、 William F.、Schaefer、 David H.、
出版社：大连 : Dongbei University of Finance & Economics Press, 2008.

Dictionary of marketing, advertising and public relations

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索取号：F71-61/E901.2
作者：Jefkins、 Frank William.、Jefkins、 Erank William Dictionary of marketing and communication.、
出版社：London : International Textbook Company, 1983.

The construction of meaning : a cultural study of female representation in American magazine advertising / Ding Shaoyan = 意义的构成 : 美国杂志广告中的女性形象研究

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索取号：C913.68/E20083
作者：Ding、 Shaoyan、
出版社：广州 : 中山大学出版社, 2007.

Emotions, advertising and consumer choice

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索取号：F713.80/E20081
作者：Hansen、 Flemming.、Christensen、 Sverre Riis.、
出版社：[Denmark] : Copenhagen Business School Press, 2007.

Humor in the advertising business : theory, practice, and wit

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索取号：F713.8/E20101
作者：Beard、 Fred K.、 1957-、
出版社：Lanham : Rowman & Littlefield, c2008.

Advertising, promotion, and other aspects of integrated marketing communications = 整合营销传播 : 广告、促销与拓展

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索取号：F713.8/E20033.7
作者：Shimp、 Terence A.、Shimp、 Terence A. Advertising、 promotion & supplemental aspects of integrated marketing communications.、
出版社：北京 : Peking University Press, 2006.

Ads, fads, and consumer culture : advertising's impact on American character and society

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索取号：F713.8/E20077.3
作者：Berger、 Arthur Asa、 1933-、
出版社：Lanham : Rowman & Littlefield Publishers, c2007.

Advertising and popular culture : studies in variety and versatility

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索取号：F713.8/E20079
作者：
出版社：Bowling Green, Ohio : Bowling Green State University Popular Press, c1992.

Cases in advertising and marketing management : real situations for tomorrow's managers

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索取号：F713.8/E200710
作者：Applegate、 Edd.、Johnsen、 Art、 1944-、
出版社：Lanham : Rowman & Littlefield, c2007.

Effective advertising skills

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索取号：F713.8/E20076
作者：Bedell、 Clyde.、
出版社：Gurgaon : Shubhi Publications, 2006.

Ads to icons : how advertising succeeds in a multimedia age

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索取号：F713.8/E20078
作者：Springer、 Paul.、
出版社：London ; Philadelphia : Kogan Page, c2007.

The development of modern advertising

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索取号：F713.8/E20021
作者：
出版社：Bristol : Thoemmes, 2002.

The language of advertising : written texts

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索取号：H315/E20036.2
作者：Goddard、 Angela、 1954-、Goddard、
出版社：London ; New York : Routledge, 2002.

Advertising, promotion & supplemental aspects of integrated marketing communications

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索取号：F713.8/E20033.5
作者：Shimp、 Terence A.、
出版社：Fort Worth : Dryden Press, c2000.

The dynamics of regulation : global control, local resistance : a case study of broadcasting and advertising in the United Kingdom

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索取号：D956.122.9/E20011
作者：Gantzias、 George.、
出版社：Aldershot ; Burlington : Ashgate, 2001.