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名称 Guerrilla marketing attack : new strategies, tactics, and weapons for winning big profits for your small business
索引号 F71/E902
分类号 F71
F71(国内贸易经济)
F7(贸易经济)
F(经济)
作者 Levinson、 Jay Conrad.、
出版社 Boston : Houghton Mifflin, 1989.
ISBN
页数 viii, 194 p. ; 24 cm.
价格
标签
简介
注解 Includes index. 附註 Bibliography: p. [183]-187. 內容 One hundred weapons for the attack -- The personality of the successful guerrilla -- The seven-word winning credo -- From an art to a science -- Why launch an attack? -- Basic training for guerrillas -- A dozen tactics to consider -- Gaining effective media support -- Direct marketing, guerrilla style -- The most important person -- Thirty-three marketing myths -- Maintaining the attack--and the profits information arsenal for guerrillas.