大拱桥--暨南大学学生门户 » 图书馆 » 产品管理 » High visibility : transforming your personal and professional brand
名称 High visibility : transforming your personal and professional brand
索引号 F273.2/E20082.3
分类号 F273.2
F273.2(产品管理)
F273(企业生产管理)
F27(企业经济)
F2(经济计划与管理)
F(经济)
作者
出版社 New York : McGraw-Hill, c2006.
ISBN
页数 xii, 366 p. : ill. ; 24 cm.
价格
标签
简介
注解 Rev. ed. of: High visibility / Irving Rein, Philip Kotler, Martin Stoller. 2nd ed. 1997. 附註 Includes bibliographical references and index. 內容 Foundations of high visiblity marketing -- The branding proposition -- Commanding a high visibility premium -- How the high visibility industry works -- Distinguishing high visibility sectors and hierarchies -- Who are the high visibility consumers -- Strategies for achieving and sustaining -- Strategies for marketing high visibility -- Misconceptions of brand building -- The four steps of brand transformation -- Delivering the brand -- Publicizing the brand -- Sustaining the brand -- Managing brand identity in an ever-changing marketplace.