| 名称 | Strategic marketing | |
| 索引号 | F713.5/E200312.8 | |
| 分类号 | F713.5 F713.5(市场) F713(商品流通与市场) F71(国内贸易经济) F7(贸易经济) F(经济) |
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| 作者 | Cravens、 David W.、Piercy、 Nigel.、 | |
| 出版社 | Boston : McGraw-Hill, c2006. | |
| ISBN | ||
| 页数 | xvii, 726 p. : ill. ; 27 cm. | |
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| 简介 | ||
| 注解 | Various multi-media instructional materials are available to supplement the text. 附註 Includes bibliographical references and indexes. | |
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