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名称 Management of a sales force
索引号 F713.3/E20082.12
分类号 F713.3
F713.3(商品销售)
F713(商品流通与市场)
F71(国内贸易经济)
F7(贸易经济)
F(经济)
作者 Spiro、 Rosann L.、Stanton、 William J.、Rich、 Gregory A.、
出版社 Boston : McGraw-Hill/Irwin, c2008.
ISBN
页数 xxiii, 584 p. : ill., maps ; 26 cm.
价格
标签
简介
注解 "The purpose of this book is to prepare future salespersons and sales force managers. The 12th edition reflects the changing social and technological changes that will affect sales force managers during the 2000s. Emphasis is placed on how the Internet is affecting personal selling and sales management practices"--Provided by publisher. 附註 Includes bibliographical references and indexes.