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名称 Search Engine Marketing, Inc. : driving search traffic to your company's web site
索引号 F713.36/E20103.2
分类号 F713.36
F713.36(电子贸易、网上贸易)
F713.3(商品销售)
F713(商品流通与市场)
F71(国内贸易经济)
F7(贸易经济)
F(经济)
作者 Moran、 Mike、 1958-、Hunt、 Bill.、
出版社 Upper Saddle River, NJ : IBM Press/Pearson, c2009.
ISBN
页数 xxxvi, 627 p. : ill. ; 23 cm. + 1 DVD-ROM (4 3/4 in.)
价格
标签
简介
注解 Includes index. 內容 Why search marketing is important and difficult -- How search engines work -- How search marketing works -- How searchers work -- Identify your web site's goals -- Measure your web site's success -- Measure your search marketing success -- Define your search marketing strategy -- Sell your search marketing proposal -- Get your site indexed -- Choose your target keywords -- Optimize your content -- Attract links to your site -- Optimize your paid search program -- Make search marketing operational -- Explore new media and social media -- Optimize your web site search -- What's next?.