大拱桥--暨南大学学生门户 » 图书馆 » 市场管理 » The solution-centric organization
名称 The solution-centric organization
索引号 F713.56/E20092
分类号 F713.56
F713.56(市场管理)
F713.5(市场)
F713(商品流通与市场)
F71(国内贸易经济)
F7(贸易经济)
F(经济)
作者 Eades、 Keith M.、Kear、 Robert E.、
出版社 New York : McGraw-Hill, c2006.
ISBN
页数 xxiv, 284 p. : ill. ; 24 cm.
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简介
注解 Includes index. 內容 A new sales environment -- A focus on solution-centricity -- The solutions bandwagon -- Common reactions to performance problems -- Solution-centric concepts and principles -- The emergence of pseudo-solutions -- Four fundmaental transformations -- A practical framework to drive performance improvement -- The value perception gap -- The sales performance improvement framework -- Sales performance health check -- The value framework and messaging platform -- The go-to-market approach -- Communications alignment -- Management and support systems -- Sales process and methodologies -- Individual skills and knowledge -- Organizational implications -- Afterword.