大拱桥--暨南大学学生门户 » 图书馆 » 市场调查 » The practice of market research : an introduction
名称 The practice of market research : an introduction
索引号 F713.52/E20091.3
分类号 F713.52
F713.52(市场调查)
F713.5(市场)
F713(商品流通与市场)
F71(国内贸易经济)
F7(贸易经济)
F(经济)
作者 McGivern、 Yvonne.、McGivern、 Yvonne. Practice of market and social research : an introduction.、
出版社 Harlow, England ; New York : Prentice Hall/Financial Times, 2009.
ISBN
页数 xxx, 548 p. : ill. ; 25 cm.
价格
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简介
注解 Rev. ed. of: The practice of market and social research : an introduction. 2nd ed., 2006. 附註 Includes bibliographical references (p. [529]-536) and index. 摘要 "This book offers a comprehensive and understandable account of the techniques and practical tasks involved in setting up and running marketing or social research projects." "This book is an ideal companion to any student's market research course or research project and an indispensable guidebook with a long shelf-life for market research practitioners and people in the industry."--BOOK JACKET.