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名称 | Business English communication / Elfed Roberts, Phillip Bruce, Huang Zhiying |
| 索引号 | H319.4:F/200622.2 | |
| 分类号 | H319.4:F H319.4(读物) H319(语文教学) H31(英语) H3(常用外国语) H(语言、文字) |
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| 作者 | 罗伯茨、布鲁斯、黄智颖、 | |
| 出版社 | 上海 : 复旦大学出版社, 2011 | |
| ISBN | 978-7-309-07743-8 | |
| 页数 | 219页 : 图 ; 23cm | |
| 价格 | CNY28.00 | |
| 标签 | 经管、英语、 | |
| 简介 | ||
| 注解 | 本书对在求职沟通、客户沟通、同事沟通、上下级沟通、危机沟通、媒体沟通等情况下如何进行有效商务沟通做了详细的剖析, 提出商务沟通的基本原则、技巧和建议。 | |
艾菲德·罗伯茨(EIfed Roberts),香港大学经济及工商管理学院荣誉副教授,长期从事MBA教学,主讲课程有“商务沟通”和“商业道德”。现同时为复旦大学—香港大学IMBA及多伦多大学EMBA学生上课。拥有30余年在多国的授课经验,对各国文化差异以及由文化差异造成的不同商务环境有着独特的见解。
菲利普·布鲁斯(Phillip Bruce),长期从事商务沟通研究,对跨文化沟通有其独到见解。记者出身,后来在政府及其他组织机构负责国际媒体关系工作。曾在航空业、市场营销、酒店业、项目管理、大型活动、零售及社区关系等多个领域担任商务沟通工作。
《商务英语沟通(第2版)》作者艾菲德•罗伯茨、菲利普•布鲁斯长期从事MBA教学,并在政府和媒体机构拥有多年丰富经验,针对跨文化背景和中国特殊的商务环境,对在求职沟通、客户沟通、同事沟通、上下级沟通、危机沟通、媒体沟通等情形下如何进行有效商务沟通作了详细的剖析,提出商务沟通的基本原则、技巧和建议。穿插的大量案例和练习以及附录中对文化差异的阐释,有助于读者快速掌握实务环境中的行动要领,提升处理沟通问题的能力。
《商务英语沟通(第2版)》以浅显易懂的英语为主要讲述语言,重在对内容和技巧的实际运用能力,适用于本科、MBA的教学,也可供在职人员进修和培训使用。
IntroductionChapter 1 How to Apply for the Ideal Job 1. First Steps 2. Reading Job Advertisements 3. Analysing a Specific Job Advertisement 4. What to Mention in Your Letter or Email 5. Attracting an Employers Interest 6. Hints and Tips 7. Practice Makes Perfect Notes for Your Guidance SummaryChapter 2 The R6sume and the Interview 1. The Resume or Curriculum Vitae 2. The Essentials 3. Model resume single-page version) 4. Interview Essentials 5. What Do You Do Now 6. The Big Day 7. What Do I Wear 8. What Questions Will They Ask 9. Be Positive 10. You Do the Talking II. Dealing with Negatives at the Interview 12. Strength from Weakness 13. Hints and Tips Notes for Your Guidance SummaryChapter 3 Spoken Business Communication 1. Preparing for the Talk 2. Preparing the Content 3. Practice and Presentation Techniques 4. Hints and Tips 5. Practice Makes Perfect Notes for Your Guidance SummaryChapter 4 Communicating with Colleagues and Customers 1. Unspoken Messages 2. Friendly Communications 3. Communicating Sensitively 4. Problem Communications 5. Hints and Tips 6. Hearing and Understanding--Achieving Both 7. Action 8. Checking 9, Communicating with Bosses 10. A Fact Notes for Your Guidance SummaryChapter 5 Written Communications 1. Composing Your Message 2. Written Forms of Communication 3. Lets Practise, 4. Hints and Tips Notes for Your Guidance SummaryChapter 6 Business Meetings 1. Why People Hold Meetings 2. Meeting Styles 3. Writing the Records of Business Meetings 4. The Disadvantages of a Verbatim Record 5. The Advantages of a Written Summary 6. Influence and Power 7. Evaluate 8. After Considerable Discussion 9. Who Are the Readers of the Minutes 10. Meeting Minutes 11. More Minutes 12. Why Certain Things Are Important 13. Hints and Tips 14. What's to Be Discussed Notes for Your Guidance SummaryChapter 7 Cross-cultural Business Communications 1. Is It Possible to Put Culture into Categories 2. Stereotypes and Assumptions 3. The English Language 4. Hints and Tips 5. Phenomena Which Influence Cultures, 6. Direct or Rude 7. Deference and Interruption 8. Politeness, 9. European Uriion of Differences 10. Diversity and Communication Opportunities 11. Do Some Research 12. Hints and Tips Notes for Your Guidance SummaryChapter 8 Crisis Communications 1. What Is a-Crisis 2. Why, Is Communication Essential In a Crisis 3. Hints ahd Tips 4. What Can We Do in Advance 5. The Golden Rules 6. A Crisis in Practice Notes for Your Guidance. SummaryChapter 9 Media Communications 1. Information Out 2. Press Releases 3. Press Conferences 4. Press Events 5. Say It with Pictures 6. Don't Make It Difficult 7. Th'e Big Interview 8. Questions and Answers 9. Bad Press 10. Inward Communication 11. Who Can Speak for You 12. Hints and Tips Notes for Your Guidance SummaryChapter 10 Business Communications Every Day Ten Exercises Notes for Your Guidance SummaryAppendices Appendix One Cocktail Party Appendix Two The Card Game Appendix Three Mr, Mrs, Ms, Dr or John Appendix Four Getting to Know You Appendix Five Dealing with Dinner Appendix Six Sneaky Phrases Appendix Seven Karaoke Appendix Eight It's All a Matter of Face Appendix Nine Be a Chinese Culture Vulture











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