| 名称 | Principles of marketing | |
| 索引号 | ||
| 分类号 | (| 08 环境公报) |
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| 作者 | Kotler、 Philip.、Armstrong、 Gary (Gary M.)、 | |
| 出版社 | Upper Saddle River, NJ : Pearson, c2010. | |
| ISBN | ||
| 页数 | 637, [105] p. : ill. (chiefly col.) ; 28 cm. | |
| 价格 | ||
| 标签 | ||
| 简介 | ||
| 注解 | "The Global edition has been edited to include enhancements making it more relevant to students outside the United States"--Back cover. 附註 Includes bibliographical references and index. | |
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