大拱桥--暨南大学学生门户 » 图书馆 » 决策学 » Strategic management : planning for domestic & global competition
名称 Strategic management : planning for domestic & global competition
索引号 C934/E20012.13
分类号 C934
C934(决策学)
C93(管理学)
C(社会科学总论)
作者 Pearce、 John A.、Robinson、 Richard B. (Richard Braden)、 1947-、Pearce、 John A. Strategic management : formulation、 implementation、 and control.、Robinson、 Richard B. (Richard Braden)、 1947- . formulation、 implementation、 and control.、
出版社 New York : McGraw-Hill/Irwin, c2013.
ISBN
页数 xxi, 434 p. : ill. ; 26 cm.
价格
标签
简介
注解 Includes various pages of cases in back of book. 內容 Overview of strategic management -- Strategic management -- Strategy formulation -- Company mission -- Corporate social responsibility and business ethics -- The external environment -- The global environment -- Internal analysis -- Long-term objectives and strategies -- Business strategy -- Multibusiness strategy -- Strategy implementation, control, and innovation -- Implementation -- Organizational structure -- Leadership and culture -- Strategic control -- Innovation and entrepreneurship -- Cases -- Guide to strategic management case analysis -- Glossary G-1 -- Photo credits P-1 -- Name index I-1 -- Subject index I-9 -- Case study index I-19.