大拱桥--暨南大学学生门户 » 图书馆 » 国际贸易实务 » Internation Business Management
名称 Internation Business Management
索引号 F740.4/42
分类号 F740.4
F740.4(国际贸易实务)
F740(国际贸易理论与方法)
F74(国际贸易)
F7(贸易经济)
F(经济)
作者 胡松华、
出版社 广州 : 中山大学出版社, 2005
ISBN 7-306-02659-3
页数 251页 ; 23cm
价格 CNY35.00
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简介
注解 有书目 (第247-251页)
书籍简介

本书是国际商务管理，英文版，其中内容有：
Preface
Chapter 1 Challenge of International Business Management
Opening Case Galanz: A Workshop of the World
1.1 Singificance of International Business
1.2 The Role of International Business Environment
1.3 Decision-making Function of International managers
1.4 Summary
1.5 Scenario Analysis
Chapter 2 Modes of Internation Business
Opening Case A Global Challenge for Kodak
2.1 Basic Types of Entry Modes
2.2 A Comparison of Enty Modes
2.3 Selecting the Mode of Entry
2.4 Summary
2.5 Scenario Analysis
Chapter 3 International Investment: Theory and Practice
Opening Case mestle's Global Drive
3.1 The Scope of International Investment
3.2 The MNE: Evolution, Structure, and Characteristics
3.3 FDI Theories and Theories of the MNE
3.4 Porter's Diamond Model