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名称 Strategy by design : a process of strategy innovation
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(| 08 环境公报)
作者 Carlopio、 James.、
出版社 [New York?] : Palgrave Macmillan, 2013.
ISBN
页数 xii,199 pages : illustrations ; 22 cm
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注解 "Printed in the United States of America"--Last page. 附註 Includes bibliographical references (pages 183-196) and index. 內容 Strategy by design: a process of strategy innovation -- The brief: begin with the end in mind -- Research: the art of seeing the different way -- Concept generation: the art (and science) of generating different views -- Prototyping: making an idea clearly visible -- Evaluation and refinement -- Delivery: output and presentation.