大拱桥--暨南大学学生门户 » 图书馆 » 广告 » Advertising now, online
名称 Advertising now, online
索引号 J524.3/E20061
分类号 J524.3
J524.3(广告)
J524(工商工艺美术)
J52(中国工艺美术)
J5(工艺美术)
J(艺术)
作者
出版社 Hong Kong ; Los Angeles : Taschen, [2006].
ISBN
页数 448 p. : chiefly col. ill. ; 26 cm. + 1 videodisc (4 3/4 in.)
价格
标签
简介
注解 "This second installment in TASCHEN's advertising series joins Advertising now! Print and the forthcoming Advertising Now! Films ..." -- Cover. Includes indexes of agencies and clients. Accompanying DVD contains selections from the interactive advertisements featured in the book. 內容 ESSAYS. Introduction / Bob Greenberg -- Leading an online agency : interview with Matt Freeman -- The death of advertising as we know it / Johan Tesch -- Online brand building / Lars Hemming Jorgensen -- Changes, changes, changes / Daniel Solana -- Advertising is dead, long live advertising! / Mike John Otto -- Ideas are the core business : interview with Jan Leth -- Lots in confessions today / PJ Pereira -- The new artist / Ricardo Figueira. CHAPTERS. Food & beverage -- Media -- Miscellaneous -- Service & retailers --Sports & games -- Technology & games -- Transport -- Index (Agencies) -- Index (Clients) -- DVD contents. System Details System requirements for accompanying material: DVD-drive. 附注 Text in English, French, and German.