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名称 Setting the agenda : the mass media and public opinion
索引号 G206.3-05/E20051.2
分类号 G206.3-05
G206.3(大众传播)
G206(传播理论)
G20(信息与传播理论)
G2(信息与知识传播)
G(文化、科学、教育、体育)
作者 McCombs、 Maxwell E.、 author.、
出版社 Cambridge : Polity, 2014.
ISBN
页数 209 pages : illustrations ; 24 cm.
价格
标签
简介
注解 Previous edition: 2004. 附註 Includes bibliographical references and index. 內容 Influencing public opinion -- Reality and the news -- The pictures in our heads -- Why agenda-setting occurs -- How agenda-setting works -- Consequences of agenda-setting -- Shaping the media agenda -- Mass communication and society -- Epilogue: Media agenda-setting and audience agenda-melding.