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名称 100 ways to create a great ad
索引号
分类号
(| 08 环境公报)
作者 Collins、 Tim、 author.、
出版社 London : Laurence King Publishing, 2014.
ISBN
页数 208 pages : illustrations (chiefly colour), portraits (chiefly colour) ; 26 cm.
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简介
注解 Includes index. 摘要 This is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-up', it presents the key methods of devising print, television, radio, direct, and online ideas. The process of creating an ad can be divided into three steps: planning; concept creation; crafting. This book provides a straightforward guide to concept creation, including methods that are applicable across media and offering wide-ranging examples from international campaigns. Aimed at agency creatives, planners, and account handlers, as well as graphic designers, marketing professionals, and students, this book has wide-ranging appeal.