书籍标题：新编剑桥商务英语口试必备手册
作者：经济科学出版社
出版社：2010-12-1
页数：492
建议零售价：49.00元




作者简介：
陈小慰：福州大学外国语学院英语系教授、硕士生导师、院长。兼任中国翻译协会理事、福建省翻译协会副会长。主要从事翻译理论与实践和商务英语的教学与研究。参与国家级项目一项，主持过多项省、校级科研、教研项目。主要著译：《语言·功能·翻译——汉英翻译理论与实践》、《新编实用翻译教程》、《使女的故事》、《上海孤儿》、《蓝色虚拟空间》、《恶魔花园——禁忌食物的故事》、《新编剑桥商务英语难词解释》、《新编剑桥商务英语同步辅导》(第二版)(初、中、高级主编兼《高级》作者)、《新编剑桥商务英语口试必备手册》(中、高级主编兼主要作者)、《福建省情词汇表达速译手册》、《新编剑桥商务英语同步辅导》(第三版)(初、中、高级主编兼《中级》主要作者)等十多部。发表论文近50篇。自1994年BEC在福建开考以来，担任BEC初、中、高级口试考官及福州地区考点考官组长，熟悉BEC考试。



内容简介：
新编剑桥商务英语口试必备手册（中高级 2010年修订版），ISBN：9787505897564，作者：陈小慰 主编



书籍目录
BEC Vantage 口试简介Unit One Company Operation and Management 1.1 Teamwork 1.2 Internal Communications 1.3 Reducing Production Cost 1.4 Reducing Overheads 1.5 Hgw to Deal with a Heavy Workload 1.6 Work Environment 1.7 Logistics 1.8 Business EthicsUnit Two Human Resources Management 2.1 Recruiting & Selecting 2.2 Employee Training 2.3 Career Development 2.4 Promotion 2.5 Staff Motivation 2.6 Staff Turnover 2.7 Appraising and Improving Performance 2.8 Pay and Benefits 2.9 Labor Relations 2.10 Work Place Safety and Health 2.11 Time Management 2.12 Managing Stress 3.1 Product Development and Price Setting 3.2 Product Promotion 3.3 Advertising 3.4 Publicity 3.5 Packaging 3.6 Branding 3.7 Customer Service 3.8 Keeping Customers 3.9 DistributionUnit Four Business Travel 4.1 Travel and Transport 4.2 Travel and Accommodation 4.3 Domestic Travel 4.4 Travelling AbroadUnit Five Public Relations and Corporate Hospitality 5.1 Corporate Culture 5.2 Company Image 5.3 Corporate Gifting 5.4 Corporate Sponsorship 5.5 Dress Code 5.6 Entertaining Business ClientsUnit Six Company Development 6.1 Site Location and Relocation 6.2 Going Global 6.3 Mergers and Acquisitions and Franchise 6.4 Meeting CompetitionUnit Seven Going Digital and New Patterns of Work 7.1 E-Business 7.2 Setting up Company Website 7.3 Internet Marketing 7.4 Flexible Patterns of WorkUnit Eight Business Meetings and Conferences 8.1 Staging a Meeting/Conference 8.2 Attending a Meeting/Conference 8.3 Giving a Presentation 8.4 Trade Fairs and Exhibitions附录一 BEC Vantage Practice Tests附录二 BEC Higher 口试简介附录三 BEC Higher Practice Tests