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Advertising and promotion : an integrated marketing communications perspective

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索取号：F713.8/E20037.5
作者：Belch、 George E. (George Eugene)、Belch、 Michael A.、
出版社：Boston, Mass. : Irwin/McGraw-Hill, 2001.

Introduction to advertising and promotion : an integrated marketing communications perspective

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索取号：F713.8/E20036.3
作者：Belch、 George E. (George Eugene)、Belch、 Michael A.、Belch、 George E. (George Eugene). Introduction to advertising & promotion.、
出版社：Boston : Irwin, c1995.