大拱桥--暨南大学学生门户 » 图书馆 » 搜索包含 advertising 的图书(共215本)

What's in a name? : advertising and the concept of brands

0
索取号：F713.8/E9018
作者：Jones、 John Philip.、Johnston、Don.、
出版社：England: Gower, Lexington, Mass. : Lexington Books, c1986.

Advertising

0
索取号：F713.8/E9019
作者：Jefkins、 Frank William.、
出版社：Plymouth: Philadelphia, PA : Macdonald and Evans, 1985.

Great advertising campaigns : how they achieve both creative and business objectives

0
索取号：F713.8/E994
作者：Ind、 Nicholas.、
出版社：London : Kogan Page, 1993.

Advertising as communication

0
索取号：F713.8/E9012
作者：Dyer、 Gillian.、
出版社：London ; New York : Methuen, 1982.

Advertising : principles and management cases

0
索取号：F713.8/E907.6
作者：Dirksen、 Charles J.、Kroeger、 Arthur、 1908-、Nicosia、 Francesco M.、
出版社：Homewood, Ill. : R.D. Irwin, 1983.

Contemporary advertising

0
索取号：F713.8/E909.2
作者：Bovee、 Courtland L.、Arens、 William F.、
出版社：Homewood, Ill. : Irwin, 1986.

Advertising management

0
索取号：F713.8/E905.2
作者：Aaker、 David A.、Myers、 John G.、
出版社：Englewood Cliffs, N.J. : Prentice-Hall, c1982.

Advertising and social change

0
索取号：G212.2-51/E901
作者：Berman、 Ronald.、Kline F.Gerald.ed、
出版社：Beverly Hills : Sage Publications, c1981.

The Language of advertising and T.V. commercials

0
索取号：H0/E998
作者：Fatihi、 A. R.、
出版社：New Delhi : Bahri Publications, 1991.

Standard dictionary of advertising, mass media, and marketing, English-German

0
索取号：F713-61/E902
作者：Koschnick、 Wolfgang J.、 1942-、
出版社：Berlin ; New York : W. de Gruyter, 1983.

Macmillan dictionary of marketing & advertising

0
索取号：F713-61/E901
作者：Baker、 Michael John.、
出版社：London ; New York : Macmillan ; Nichols Pub. Co., 1984.

Advertising in the marketplace

0
索取号：F-5/E907.2
作者：Burke、 John D.、 1917-、
出版社：New York : Grolier, Gregg Division, McGraw-Hill, c1980.

Pictorial metaphor in advertising

0
索取号：F713.80/E991
作者：Forceville、 Ch. (Charles)、Forceville、Charles、
出版社：London ; New York : Routledge, 1996.

Advertising : principles & practice

0
索取号：F713.8/E9015.4
作者：Wells、 William、 1926-、Burnett、 John、 1944-、Moriarty、 Sandra E. (Sandra Ernst)、
出版社：Upper Saddle River, N.J. : Prentice Hall, c1998.

Do-it-yourself advertising : how to produce great ads, brochures, catalogs, direct mail and much more

0
索取号：F713.8/E992
作者：
出版社：New York : J. Wiley, c1993.

Essentials of advertising strategy

0
索取号：F713.8/E9917.3
作者：
出版社：Lincolnwood, Ill. : NTC Business Books, c1996.